Adland is my neverending project, that serves both as an outlet for my need to talk about advertising 24/7 and a beast that teaches this old dog new tricks. I don’t just write and curate adland, I conceived of it and built it, both hard and software. I am the press contact, the community manager, the chief executive officer, the server administrator, the social media curator, the Drupal fiend and the face of.
It began as a humble website in 1996. The idea was to showcase ads from around the world. To allow a community of users to upload and share their own work, while also reporting on the latest ad gossip. Users have been able to upload their own work on adland since 2002. It has the worlds largest super bowl commercial collection. 40 years. It is amusing to me that the world’s largest Superbowl commercial collection is… Swedish.
I’ve had my commercial taxonomy page voted one of the ten smartest functions on the internet – by IDG Magazine 2006. I’m constantly improving the site and testing new ideas.
During Adland’s lifetime, I have lived in three different countries, had my life threatened for words posted on the site a few times. Blogging has gone from “what is that?” to mainstream, to passé. While user-generated went from unheard of to the idea that fills youtube (launched in 2005) with content. I was also outed by Creativity magazine in 2000, making my full name connected with my username. I’ve been dubbed “Best Business Blog 2005” by Fast Company, used as a news source by CNN Money, The New York Times, and Der Spiegel. I’ve been interviewed in SvD, by Mel at Microsoft, and was dubbed Sweden’s New Media Elite. I am according to BrandRepublic the webs #6th most influentual ad blogger.
I also won a really big T-shirt from MarketingSherpa as I was given the “Reader’s choice award” 2004.
In 1999 I began building adland as a “slashalike”, so called because I was originally using Slashdot as inspiration and at some point I was using their source code. I moved on to the CMS known as phpnuke, then Mutant 6.4, then postnuke, and from Postnuke I moved to Drupal (choosing that over WordPress in 2006 as by that time I had over 88,975 registered users and 57,931 posts). During this entire time I have run the servers that Adland was hosted on, even built the servers it ran on for a few years, and now I have several cloud servers instead. “Vaporware” as my friendly Rackspace engineers would call it.
I’ve built Bambuser Live phone-filming features into the site allowing members to air live-footage from cannes Lions festival (and the WrathOfCannes party) on the front page. I’ve had my commercial taxonomy page voted one of the ten smartest functions on the internet – by IDG Magazine 2006. I’m constantly improving the site and testing new ideas.
I started the battle of the ad blogs which even made it to print-fame in Portuguese newspapers, and saw Campaignbrief (now better known as BestadsonTV) lose by a hair. I was banned by Google Adsense, twice, and from Paypal once – due to the racy nature of advertising.