Promoting "Most Realistic Baseball Game Ever" with an unrealistic image of Joe Mauer and Kevin Butler sporting speedos down in Cabo. ;)

Sure looks like this shoot was a lot of fun, doesn't it? Bags of paint exploding everywhere, even the cameras got some on them. Fun!

Alasdhair McGregor, European Creative Director, TBWA\G1, commented: “How do you build on and even do better than the original Qashqai Skateboard commercial? For a car that is tougher and better looking than the original model, we decided to move Urbanproof to the next level.
In an enormous paintball fight in which the city attacks Qashqai with thousands of litres of paint. A mixture of war and art. Shot in Bangkok by Stylewar over 6 days, the paint you see is 80% real. After 4 days there was no more explosives to be found in Bangkok and we had to fly more in. The car looks great, the city looks better. More tough and more style is what we wanted to say about the car. I’m sure the consumer will get the message. And enjoy it.”

TBWA is launching the fourth episode of the Nissan ‘Urbanproof’ saga, supporting the reveal of the new Nissan QASHQAI - ten bucks say they looked at Jonathan Glazers Sony "Paint" for pointers in how to make paint go "splat" in cool looking ways. The Nissan QASHQAI outdrives the evil buildings that keep shooting giant paintballs at it, with a roof-top stunt jump to boot.

The groundbreaking TVC filmed in Bangkok in December 2009 and created by TBWA\G1 and TBWA\Paris. Previous creatives have seen the QASHQAI treating the city as its playground with trademark back- flips and stunts. In this new episode, our hero no longer copes with the city but actively reshapes its favourite “battlefield”, now mastering its own “Urbanproof” discipline. The shoot took over six days to capture, involving a 230 people crew, with 80% shot in ‘real time’.

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Paris Hilton continues her career of advertising drinks by "Being sexy" anywhere but the US. Here she's the girl who prances around in her fishtank apartment somewhere in Brazil with a cold beer in hand until everyone on the beach raises their glass to her. Yeah, I don't get it either.

Sure, it's only Friday morning still, but it IS Friday so BRING ON THE BEER, amirite?

Here's a twist on the disposable man in advertising... Open on a couple breaking up.... The woman however, knows how to recycle men! Just "Rinse, fold and stack". Ouch.

Fans of iconic brands like the blue and yellow Chiquita should head over to Design:related and read the interview with the designer DJ Neff about the Chiquita Banana Brand Refresh for some great eye candy and howto bring an old icon into the new era.

Many times as designers we are tasked to help brands build or rebuild their identities. We may initially think that a clean slate is required to achieve a better identity, and in some cases that can be true if the existing brand identity has little to no value. But in most cases, there is always something that can be built on, discovered, or championed with any brand. It really just requires spending as much time as you can with the product, immersing yourself in it. Like method designing, you just have to live it and the work will flow through you.

Fans of old Chiquita should start humming I'm Chiquita Banana, and I've come to say
Bananas have to ripen in a certain way.... right about now.

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Did y'all know I've gotten cynical over the years? Nooo, say it ain't so the crowd roars in mock shock, but yep, I have.

See, when I got this email, I did immediately think "is this a trick to get me to post it?", either way the most I could be bothered doing was deny it was our viral on twitter eleven hours ago. It was the 0 connections on her linkedin page that sealed the deal for me, well, that and no response to my email. Oh, and her lastname.firstname@gmail email was lacking a G. I may make typos, but I'm not blind.

Hi there,
There are rumors that the 'Master Kong' TV interview

is actually a self promo for Adland. Can you confirm this? and if not- do you have a hint who is behind this?
Many thanks
Jaia Rosenberg
free-lance journalist for advertising publications and creative ad blogs

And lo and behold, looks like Steve over at adrants got the same email: Master Kong A 'Viral' For Adrants?. So fess up fellow adbloggers, who else got it?

So who, pray tell, is behind this viral? Lets file this under: who gives a toss. Honestly, virals that make me hunt for the sender have bored me for years already.

Update: Arity, over twitter I got it confirmed from @griner and a few others that practically every ad-news-gossiper got this email, how clever.

The funniest? @creativitymag got a mail from Jaia too and at that time her Linkedin page stated that she worked for them. Do'h! @creativitymag knows that she does not.
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Here's a new app that I'm sure will be used and abused by creatives everywhere, Stickybits is both iPhone and Android ready - with it you can stick barcodes to real world objects, and when scanned they unlock photos, vidoes, anything you want that you've attached to that barcode. You could create scavenger hunts, add extra digital stuff to your biz-card, add a digital guestbook to a real world location, attach digital assembly instructions to that plate you just shattered and glued together with a barcode sticker... The possibilities are endless.

I dunno about you, but I'm downloading this app right now. Momma's gonna have some fun.
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I dunno about you, but I think bumper cars in elevators seems to be a lot of fun! ;)

These new spots from BBDO, Toronto for Frito Lay are directed by Holiday Films’ Scott Corbett and promote Frito Lay’s new Multipacks. “Wall Climbing” shows that chips can be fun for the whole family, unlike say getting vertigo-dad up on a wall.

Microsoft takes on Google with this UK ad, where they show what information overload has done to us all. Bing is positioning itself as the"decision engine". This ad launches a campaign today, that Microsoft is backing with $2bn in media and creative.

"This is a big moment – we are taking out our slingshots and taking on Goliath," said the managing director and vice-president of consumer and online at Microsoft UK, Ashley Highfield, adding that he believed Bing met a real desire from both consumers and advertisers.
"People feel overawed by the internet and what they turn up when they are searching," said Highfield. "We are also in a world where people have forgotten there is an alternative search engine."

via Guardian

Like mtlb says hot cheerleaders in the mud, what's not to like?.... Well if you like it thick, slow and uhm... mud-flavoured? Well then, Dairy Crest has a FRijj drink for you!

Spike Lee shot it, Samuel L. Jackson, Susan Sarandon, Mary J. Blige, Paul AUster, Dr, Brian Green star in it and President Bill Clinton speaks for MassiveGood.

The film “MASTERPIECES” created by the independent agency FRED & FARID PARIS, working with TBWA\ Paris for the launch of MASSIVEGOOD, is an illustration of how several simple acts add up resulting in a great change.
The film shot by Spike Lee over 2 days on location in NYC stars an unbelievable collection of talents who were reunited for this worldwide initiative : Spike Lee, Samuel L. Jackson, Susan Sarandon, Mary J. Blige, Paul Auster, Dr. Brian Greene and the extraordinary participation of President Bill Clinton for the voice-over.
It consists of a series of vignettes in locations that correspond to the environment of each star. The objective is to demonstrate that many small things create something extraordinary. It shows the power of a small act: If one donates $2 via a simple click on MASSIVEGOOD every time one purchases a travel service, one is able to make a difference to those thousands affected by diseases such as HIV/AIDS, malaria and tuberculosis.

Don't miss the making of this ad.

The "making of" video where each person involved in the film gets to talk about the MassiveGood project is almost a better seller of the MassiveGood idea than the ad itself. Dr Brian Green is genuinly impressed with the idea of MassiveGood and true enthusiasm is contagious.

....and with this, we bid adieu to the Hitler-subtitle video meme because nobody will ever top the meta-nerdery of subtitle font Hitler.
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File under "fame-whore needs cash", Lindsay Lohan has filed suit against E*trade for naming the milkaholic baby "Lindsay" in their 2010 super bowl ad reports the NY Post here. Wait, what? Oh yes, Lindsay Lohan wants $100 million for the use of her first name in that ad, as her lawyer argues she is as famous as Madonna or Oprah.

Lohan's lawyer, Stephanie Ovadia, said the actress has the same single-name recognition as Oprah or Madonna.

This is the offending ad.

"They used the name Lindsay," Ovadia said. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

Lets be honest here, when "everybody" is talking about this ad, it's five people who are talking abut how this baby-campaign needs to be taken out back and shot in the head. They couldn't have planned for better press than this. Maybe they did.
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