Adland news
Link Lust: There she was just a-linkin' down the street
What the heck is that campaign really selling? All I've learned so far is that bunnies are prone to temper tantrums when stressed and frickin' cute with their tongues sticking out. I'm not sure what to buy now. Maybe some carrots.
Things You Can't Do Coked Up, and I have only one to add: "read that three page blog in it's entirety". What? Coked up is advertising related. Don't pretend you don't know what I mean.
Meatwater - oh my. Go around and read the product descriptions. It'll take you a while to find that it's a photographer's publicity piece. Nice work, and really icky product idea. :)
Mike's Hard Lemonade - New Product / We don't do soy - (2008) :30 (USA)
"Mikes double caffinated soy Lemonade". Suuure!
Agency: Amalgamated
The Evangelical Lutheran Church of Finland press campaign from TBWA
This campaign from the The Evangelical Lutheran Church of Finland is trying to attract a new audience to the church. As visuals they have both a black Jesus, a female Jesus, a gay couple asking "what would Jesus do?" and a hippie-styled poster with the line "Jesse really digs ya man"
Kudos Ad Agency : TBWA\PHS Helsinki Oy
Mikko Torvinen (Art Director)
Antti Toivonen (Copywriter)
Tommi Laiho (Copywriter)
Ossi Honkanen (Art Director)
Sanna Sipola (Illustrator)
Johanna Paavilainen (Account Supervisor)
Merja Koskinen (Account Supervisor)
Jaana Haapala (Strategy Director)
Minna Helske (Planner)
Unicef India - Child Labour / Dad's Shoes - print, India
Oh yeah, so you think photos of little kids in their parents wellingtons are cute, right? Wrong. No agency credit on this submission so I have no idea if this is spec or not. This is all the info I got;
Advert title(s): Many children get into their father's shoes very early.
Help them get into school shoes instead. Donate generously.
Creative Director / Copywriter: Satya P R
Art Director: Siju S Nair
Photographer: Kumaran
Audi RS6 - Gymnasts - (2008) :60 (UK)
Cut + Run Editor Andy McGraw recently completed a global spot for Audi through BBH London which is currently airing in the UK and will soon launch in the US. Directed by the ever- innovative Paul Hunter, the commercial is a stylized, choreographed merging of man and machine and the embodiment of human engineering.
Cut to a rhythmic track that includes actual Audi RS6 sounds recorded at a racetrack, "Gymnasts," features a cadre of gymnasts twisting, twirling and moving with precision. It is homage to the RS6's powerful engineering that demands "performance from every part."
"It was an honor to cut for Paul Hunter and an exciting project for many reasons, "says editor McGraw. "It required a combination of cutting to music and accurate comping of multiple layers to get exact timings. It's a great example of how all of the production and post elements come together with powerful effect."
Unprecedented number of Black Pencils awarded by D&AD last night
The Black Pencil, was presented to 6 creative teams at the D&AD Awards Ceremony in London last night.
Fallon's "Gorilla" for Cadbury won in TV & Cinema Advertising, 'The National Gallery Grand Tour' by The Partners in Poster Advertising, 'Get the Glass' by Goodby, Silverstein & Partners, and Projector Inc, for 'Uniqlock' in Online Advertising. Apple won two Black Pencils for the iMac and the iPhone. This makes the multi-national design company the biggest single winner of Black Pencils in D&AD's 45-year history with 6 won since 1999.
anti smoking QUIT - lung X-Ray adbin, UK
Oh my god, I'm so grossed out. These helpful little bins allow you to dispose of your cigarette butts there, while doubling as a really gross image that may indeed turn you off from smoking, at least temporarily. See, part of the X-ray image is transparent allowing for the accumilated butts inside to be part of the visual. Apparently this is a new medium called "adbins".
Browse adgrunts by title - find future colleagues, friends and fans.
I was talking to Lotta last night over a few super huge Chezk beers about this super cute owl tray that she's made (and sells, I'm so getting one it's adorable), and it suddenly hit me - why can't we browse adgrunts by their titles? I mean, in order to find Lottas page with that tray, you first need to find her. So I got cracking, and now there's a rigid horrible-oh-no-don't-box-me-in-please drop-down menu where you can choose a title that suits. Note the word "can", you don't have to. But is a good way that allows other adgrunts here to find you and by extension, your homepage (if listed) by title.
Actor
Photographer
Illustrator
Art Director (etc and so on)
You'll find this drop-down menu under the tab "personal" in your account. To make things a little more rigid, the titles are genderless, "actor" instead of both actor and actress.
John West - Peli-Can (2008) Print (Australia)
John West is known for canned salmon, tuna, sardines, anchovies, kippers, herring, mackerel and pilchards, with a claim to only choosing the best fish. And so it would be logical that the pelicans stock up on John West cans. The Peli-Can advertisement was developed at Grey Melbourne by executive creative director Ant Shannon, senior art director Tim Holmes, senior copywriter Brendan Guthrie, with retouching done at Electric Art.
Invision Carpet Systems - Altered Elements (2008) Print (USA)
“Invision has created a beautiful new line of carpeting with ‘Altered Elements,” says Brandy Gill, executive creative director for Fletcher Martin. “We drew from their inspiration to develop a print campaign that expressed the beauty of nature with the personal touch of unique design.”
The evolution of computer commercials.
Ah, I remember most of those games and computers - and the ads too!
Pantene Rapunzel, ambient, Canada
Full Serve Productions and prop builder Swayze Props and Sets helped Grey Canada pull this hairy ad off.
Sydney Morning Herald - Tim Winton Booker Prize - (2008) :43 (Australia)
This campaign created to promote an excerpt from Tim Winton's new novel in the Sydney Morning Herald.
Agency : Whybin TBWA Tequila Sydney
ECD: Garry Horner
CD: Matt Kemsley
Copywriter: Steve Dodds
Agency Producer: Beau Silvester
Voice Talent : Jeremy Sims
Sydney Morning Herald - Tim Winton Sucks - (2008) :43 (Australia)
This campaign created to promote an excerpt from Tim Winton's new novel in the Sydney Morning Herald.
Agency : Whybin TBWA Tequila Sydney
ECD: Garry Horner
CD: Matt Kemsley
Copywriter: Steve Dodds
Agency Producer: Beau Silvester
Voice Talent : Jeremy Sims
Sydney Morning Herald - Steve Dodds - (2008) :43 (Australia)
This campaign created to promote an excerpt from Tim Winton's new novel in the Sydney Morning Herald.
Agency : Whybin TBWA Tequila Sydney
ECD: Garry Horner
CD: Matt Kemsley
Copywriter: Steve Dodds
Agency Producer: Beau Silvester
Voice Talent : Jeremy Sims
Selling 80's music compilations in South Africa
If you were to ask me what is the best strategy to sell CD compilations of 80's/90s music in South Africa, you can bet that I wouldn't answer; "using apartheid, a transsexual and Roller Girl". I most likely wouldn't call my product "Kinky Afro" either, as "full of old, but cool music" is not the first thing that pops into my head with that name. This my friends, is probably why I'm not a bazillionaire, as BBDO Cape Towns campaign for Kinky Afro is really quite funny.
Terence Neale directed the flashbacks out of Humanoid & Egg production.
Random poll: I need your input on BANNER AD SUPPORT dear adgrunts
Heya, adgrunts.
It used to be that y'all hated banner as more than life itself. You told me so more than thrice.
It used to be pretty cool to just log in and not see them. It used to be that everyone reckoned it was a good idea to support a service with a coin or three to help it survive.
Now I wonder if things haven't changed. Would you think it was cool to watch ads (as in, the collected commercials of the 42000 strong commercial archive) for FREE, if only there was a twenty second ad that you didn't ask for, that you had to watch before it? And a bunch-a ads around it? Like, banners everywhere! Some even blinking? . How about if you could pay to get away from that mess and meet the serene ad-free advertising archive that you meet today when upgrading, not even a single text-ad bugging you? Would that be cool, sortof like an opt-out option?
The only reason I'm asking is because traffic and want clearly needs me to upgrade on the servers and bandwidth, but if we can't figure out a way to pay for this together. Well, it sadly won't happen. I'd much prefer to make things happen, man.
So I'd REALLY like to know what adgrunts think today about it. I'm guessing peoples minds might have changed but I'm not sure.
