DRRB, Dansk Annoncørforening and Producentforeningen wanted to send ot a useful item to all their members and clients. This brochure shows all the steps from conceiving a commercial idea, to creating it - and what each party does at each step. The first row is what the advertiser does, the second row is what the ad agency does and the third row is when the production house comes in. This helps clear up confusion about what to do when.

To make it easy to bring along, it's printed on one side so that one can put it in a binder and fold out as needed. Click the image below for a larger view.