Did you hear about the twitter-tempest in a teapot this weekend involving Motrin and mommybloggers? Seems Motrins latest ad campaignreleased on Saturday was too snarky for some who reckoned they were bashing "babywearing" moms causing a social media fail whale where a whole bunch of moms tweeted #motrinmoms to express their dislike in a trackable way, and in the end someone even posted a youtube video with a bunch of tweets in it see it here.
Motrin removed the ad. Even fellow Swede Kullin had to throw two öre in.

Now, I might be getting old or something but I couldn't muster up enough outrage to even care about that ad. That kinetic typography fad has been in everything from car ads to Obama ads by now and was cool *five years ago*(OK, so there's my art director outrage) but jumped the shark with bells on when Obama used in "vote for hope". Besides, there are much cooler ways of doing it - behold Typographics. Or Great scenes from TV and Film using only typography. Saul Bass' kinetic typography in North by Northwest is still numero uno in the flying fonts game. Are we done yet?

So here's me and Perle, in the hand-me-down family-heirloom Baby Björn that carried three other babies before her. You'll never catch me wearing my offspring in a sling though - and that's probably where the Motrin ad went wrong - it forgot nuances. It also forgot to mention anything about "safe to take when nursing" which pretty much screams "has no idea what is on target moms top of mind". Or maybe it just screams "not talking to me", which is why it failed to score any outrage because they clearly weren't talking to me. I'm of the old-school common sense logic breed: Your high heels hurt? Take the heels off. Baby sling putting a strain on left shoulder? Quit using it that way. Not a fan of the "we have a pill for that" school of thought. I bet they even have pills for that! They're called anti-pillefreifandom® and can not be mixed with alcohol.

Image reposted from the art of looking cool Sunday, June 18, 2006.