When I was briefed on this Carlsberg ad, the running tagline was "vores øl" - which means "our beer".
This naturally lead to the thought - what would happen if it wasn't?
In the end, this ran in danish movie-theatres with the tag: "Ikke vores øl" - Not our beer.

CD: Patrik Isaak Saatchi and Saatchi
AD: Lars Busekist, AD: Åsk Wäppling. CW: nobody
of that title worked on the project. ;-)
Director: Stein Leikanger DP: John

ProduktionsPrisen Diplom, Arnold 1996