Campaign for Marcel@Amsterdam tattooing: At Least Tattoos are permanent.
Marcel wanted to be famous. He had inked famous people, he had inked large areas of bodies, he had inked his way across the world - yet this wasn't enough. Marcel wanted to ink even more.

In the world of throw-away culture and single serving salt, we pointed out that while trends may come and go, tattoos are more permanent than anything.

As the rain drizzled over Amsterdam in May red graffiti showed up everywhere, on containers, garbage cans, building sites, anywhere. The graffiti would only last a day or three before the rain washed it away.

The graffiti police grew concerned as anything decaying was sprayed with the red rain-away spray. Garbage containers, construction sites, garbage cans, boards in front of torn down buildings.

Two weeks later - three executions of a poster campaign was plastered all across town. The images depicted non permanent things, and they were printed on heat sensitive paper.

The posters reacted to sun rather than rain. As the sun bleached the images away the only thing remaining was the line. At least tattoos are permamenent.

Marcel was pleased. So pleased he inked the Art Director and framed the Epica award in his tattoo-parlor, next to the flash art and various inkmagazines mention of the campaign.

After a week in the bright light, the images faded away, much like the things they depicted, leaving only the red tagline.

These posters are on permanent exhibition in Marcel's tattoo shops in Amsterdam.