Introducing the world's first pizza box designed to eat pizza in bed. So basically it's a pizza box table. Silly? Yes. But also real. No kidding. They spent months prototyping this. It's not only easy to use but safe to use, too. This limited edition pizza box table is food grade but it's only available for a limited time, and through a contest. And it's only available for dads or father figures.
This is also a whimsical take on breakfast in bed for since it's part of a Father's Day campaign. And what would a dad-type want more than pizza in bed? From Wednesday, June 6th to Monday, June 11th Canadians can comment on the video by tagging a father figure in their life for a chance to win a BP in Bed experience, including $100 of their favorite menu items. The limited-edition boxes are available exclusively through the contest.
So do yourself a favor if you are Canadian. Watch the video on their Youtube page and leave a comment. Your dad might have a great father's day. Unfortunately for mom, the bed will smell like pizza, so I recommend you have that "celebration," first and pizza after.
Client: Boston Pizza
Title: BP in Bed
Client: Boston Pizza International
Assistant Marketing Manager: Kayla Burchell
Marking Manager: Caley French
Sr. Marketing Direction: Adrian Fuoco
Agency: john st.
Chief Creative Officer: Angus Tucker
Creative Director: Paul Little
Copywriter: Kohl Forsberg
Art Director: Dorota Pankowska
Executive Design Director: Mooren Bofill
Retail Designer: Michael Arnott
Executive Director: Cas Binnington
Head of Integrated Production: Aimee DeParolis
Producer: Neal Owusu
Team Lead: Ryan O’Hagan
Account Director: Caitlin Bourada
Account Supervisor: Emily Farncomb
Director: Paul Steinberg
Line Producer: Maddy O’shaughnessy
Production Company: Heyd & Seek / 172
Editor: Scott Edwards
Audio House: Audio Process