Obsessed with breasts? Yes!

Sure, it's a neat photoshopping trick since the models actually still have their mammaries - but the scars are real in that it's the scars from Andrea Martin, director of The Breast Cancer Fund who's had mastectomies a few years ago.

The campaign for Breast Cancer awareness was created by Ken Mendelbaum at BBDO West and photographed by Heward Jue.

Ad agency: BBDO West

Anonymous's picture
Andreas-Udd's picture

Tired execution but a good use for it.

Neo's picture

Jarring images!