Equalityzone was a very ambitious MTV project that promoted gender equality in younger generations by showing them inequality is often right under their own noses. The website, built by Washyourhands, had data collected from all over the world. Facts like the dates where women were allowed to vote by country. If they were allowed to drive or own property. What they earned compared to men. And reproductive rights in each country. The mass of data collected was often rather surprising, and while you spent time looking up data on the site helpful creatures would show you around and offer comparable trivia from other countries. MTV did not want to preach with this project. Instead they focused on making it easy and interesting to explore. Clips animated by Finnish musician Lodger (who also did the soundtrack) were seeded as virals.