Marcel was a tattoo artist at Amsterdam Tattoo who wanted to be famous. In a world of single serving salt, coffee to go, memes that die as fast as they appear and throw away culture, to ink oneself is to commit oneself. To drive this point home we used red ink graffiti that was painted on non-permanent walls as a teaser. It would appear on temporary boarded up doors, poster sites, on containers etc. The line read “At least tattoos are permanent” and was signed of with “Marcel at Amsterdam Tattoo“. As soon as it rained the lines would wash away.
A couple of weeks later, posters printed on sun sensitive paper appeared all over Amsterdam. The images depicted non permanent things, such as teeth, marriage and an erection and would gradually fade in the sunlight to vanish completely by the second week – the red line on these posters stayed bright red for as long as the posters were up.
The gritty look of the posters was achieved by cutting stencils freehand, then spray painting the line so the end look of the posters would be similar to the stencils used to paint the lines around the city.
At some point the “graffiti police” visited Marcel’s tattoo shop, and he had to bring out a bucket of warm soapy water to demonstrate that the red spray painted lines around the city washed off easily. When this won an Epica, the award was given to Marcel and is on permanent display in the tattoo shop.