2.4 Children Dinner Party

Category

Branding

Date

Fri, 03/12/1999 - 14:46

Client

Baby - creative social club

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Challenge

Baby, a social and networking club for creatives in Amsterdam wanted to attract people to the club in the evenings for socializing and networking.

Solution

We created a series of monthly conceptual dinners. We included actors invited to the event that would add to the ambience. Each dinner was different from the others, making it a must-attend event where volume levels still encouraged socializing.

Result

The dinners became a popular fixture in the Amsterdam scene. This particular invite was for the 2.4 children party, where comfort food like stampot was served, and a real-life granny sat in the corner, knitting, while grandpa was drinking gin and singing.
 

Smarter than Lund, cooler than Lisbeth

Paul Marsden, Consumer Psychologist at London College of Fashion