Absolut Adland

Category

Campaigns

Date

Thu, 03/12/2009 - 15:15

Client

Adland

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Challenge

There's always a challenge in attracting people who may never have heard about Adland, to Adland. And to quickly describe what the site really is to a person who works or aims to work in advertising.

Solution

A parody of the Absolut bottle campaign, but with a water cooler bottle instead sums up what the site really is.

Result

Available as a .pdf on the site, it was downloaded over 10,000 times and hung in offices worldwide.
 

Smarter than Lund, cooler than Lisbeth

Paul Marsden, Consumer Psychologist at London College of Fashion