Aluma Social Welfare - putting homeless people on the digital map
Sun, 04/12/2015 - 16:14
The Fan Club
The Fan Club wanted people to notice the homeless in Malmö. With $0 budget. While people were busy playing gowalla and 4square on their phones.
Since I knew how to hack both Gowalla & 4Square's geo-location, we spent an evening at the agency making check-in spots for homeless peoples "homes". Benches, parks and bus stops.
Smarter than Lund, cooler than Lisbeth
Paul Marsden, Consumer Psychologist at London College of Fashion