Book cover "New Roman Times"

Category

Branding

Date

Mon, 03/12/2018 - 13:46

Client

Lovechild Publishing

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Challenge

Mr Brown wrote a book based on the album by Camper Van Beethoven, a concept-album set in a surreal alternative universe in which the United States is split up into separate, hostile countries.

Solution

Since the base of the story lies in the civil war between Texas and California, and a commentary on the red state/blue state political division that exists in the United States, its represented as a game of tic-tac-toe in a stalemate

Result

The tic-tac-toe with states communicates the book's civil war idea even to potential readers who have not heard the album.
 

Smarter than Lund, cooler than Lisbeth

Paul Marsden, Consumer Psychologist at London College of Fashion