Sonox.com was a web-portal to new music by new independent artists worldwide. One could listen to the music by streaming, and then create personal playlists of the favourite new artists found, which Sonox.com would then burn onto CD. For a slight bump in price, they’d even create you a one of a kind vinyl album. Music spanned all categories, from electronica to rock steady, from trance to roots dub. These one of a kind billboards were strategically placed near music venues around Amsterdam, working with their environment to create a rebus of musical genres.
Both the Dutch trade press and newspapers picked up on the campaign, as well as Creativity, giving it a much wider publicity.