Hi, I'm a creative technologist
I help clients develop their brands, strategy, communication and digital services as well as illustrate, architectural design and art direction.
Experience
Working
Latest Projects
Constantly creating & redesigning Adland
Challenge I bored all my friends talking about advertising all the time. I obsessed with ads. I wanted to share ad knowledge with other ad geeks. Solution I built a website - from the servers and…
Book cover "A-sides & B-sides"
Challenge Mr Brown needed a book cover for his short story collection, where every story used the title from a song. Solution Using albums & music that inspired Mr Brown, I let the album…
Book cover "New Roman Times"
Challenge Mr Brown wrote a book New Roman Times, based on the album by Camper Van Beethoven, a concept-album set in a surreal alternative universe in which the United States is split up into…
Carlsberg - beer as art - in night clubs
Challenge With Carlsberg expanding their beer family, each brewmaster acts as an artist crafting a new style beer. Yet night clubbing kids still order "Just a Carlsberg" because the Brewmasters…
Rescuing a 100 year old apartment with reclaimed wood
Correcting the mistakes of poor 70s and 80s renovations in a now more than 100-year-old apartment, using reclaimed wood from the same era. Click on each image for details. New electric wiring and…
The Cosmonaut - painting Yuri Gagarin's portrait
Challenge In my office space an odd former window looked like an empty sad frame. Solution I decided to paint Yuri Gagarin's portrait in it. With horizontal lines only, like you see in the old…
Greensbury - a good life leads to a good life
Challenge Greensbury sells organic meat & seafood online. Their main communication channels with customers are via the website, their mailing lists and PR efforts. Their look and tone was…
Aluma Social Welfare - putting homeless people on the digital map
Challenge The Fanclub wanted people to notice the homeless in Malmö. With $0 budget. While people were busy playing Gowalla and 4square on their phones. Solution Since I knew how to hack both…
Project 10 - May issue
Challenge Steve Price of PlanBStudio asked for a bit to be published in Project10 Newspaper (May issue) Solution I naturally went straight to telling a disembodied head joke with images from…
Radostar Wall mural - the Turkmen rug
Challenge To celebrate my Zona Tortona, Milan design week win for my Cosmonaut wall mural, I painted another mural in two days and one night. Solution Copied the pattern from my one of a kind…
My Other pram is a Porche
Challenge The free postcards available in Cafés all over Copenhagen sometimes have empty slots due to lack of advertisers. Cards based on seasonal and other themes are solicited from local artists…
Absolut Adland
Challenge There's always a challenge in attracting people who may never have heard about Adland, to Adland. And to quickly describe what the site really is to a person who works or aims to work in…
Sir Shackelbury
Challenge I wanted to create one of those velvet paintings, with blacklight colour and thought using my friend Yannakis as the subject would be fun. Solution I stylized him to the minimal amount…
2.4 Children Dinner Party
Challenge Baby, a social and networking club for creatives in Amsterdam wanted to attract people to the club in the evenings for socializing and networking. Solution We created a series of monthly…
Self-portrait "Lürzers Archive" portfolio magazine
Challenge Seeking new work and freelance in Amsterdam in 1998 and 1999 I wanted a portfolio that would be memorable as well as a piece that I could leave with any agencies that I interviewed at.…
Endorsements from clients & colleagues
Åsk has worked as an art director for even longer than she has been the CEO and founder of the original advertising site: adland.tv. She has an intuitive grasp of not only how advertising should be rolled out, but as an art director, she understands what makes a concept work. Her work is conceptual, she is a great creative, a fast thinker, and could rival chess players with her intuitive grasp of "what's next." There are many people who pretend to understand online advertising and social media. Most are charlatans. But Åsk is the real deal and has been for a while.
Åsk's peerless judgment and eye for an idea has turned Adland the Commercial Archive into a must-see website for all advertising creatives.
I first worked with Åsk when adland.tv was a Customer of my Team at Rackspace Hosting. What made her a pleasure to work with was that she would do her own research about her hosting needs, ask intelligent questions and was fully prepared to implement our recommendations or explain why we should implement hers. One of the great things to deal with, was when Åsk had a problem, it was usually interesting or difficult because if it was a routine issue or something that could be researched, she would have already solved it! We all took it as a great personal loss when Åsk moved her hosting to away from us.
There are few people as passionate and idealistic when it comes to advertising as Åsk. Her wry sense of humour and sarcastic digs at the industry where she makes her living is entertaining and accurate. Commercial Archive has become a true resource for anybody interested in advertising. Åsk did Web 2.0 long before anybody knew what that was.
