Tom Megginson: "Who owns Adland?"

Tom Ethical Adman

Tom Megginson: "Who owns Adland?"

Tom Megginson, who writes the adblog formerly known as "Work matters" and now rebranded to "The Ethical Adman", noted the Adland-trademark fight. "Who owns Adland?" he asks in this May 2015 post (archive here). 

 

Adland is absolutely ancient in internet terms, having been established in 1996 when most ad people were still trying to figure out if the web was good for anything except free shock porn. A young Ms. Wäppling, under the pseudonym "Dabitch," instead saw the opportunity to create an online global ad archive and professional forum, which in this decade Brand RepublicBusiness Insider, and Fast Company have listed as one of the most influential in the industry. She even trademarked the name, several years ago. And he's been a mentor as I've fumbled my way into the ad blogosphere.



So you'd think it would be pretty clear that "Adland" = adland.tv. Especially among ad industry bloggers.



Apparently not. As you can see from the Google screencap above, venerable industry magazine Ad Age uses the term "adland," in a generic sense, to refer to the industry in several posts. I have no idea if they used it this way in print, years back, but online it definitely infringes on Dabitch's intellectual property. And she's let them know, many times.



Now other people are letting them know. When Ad Age posted "Adland seeks to hire veterans," Dabitch says she started getting resumes. After finding out they didn't mean THAT Adland, one vet let Ad Age know what he thought about the avoidable confusion:

Actual military veteran emails Adland looking for work
Actual veteran emails Adland looking for work after Adage runs article with headline "Adland is hiring veterans"
 

(adland.tv ended up helping the guy get some job leads anyway.)

Read the rest at Tom's blog.

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