Greensbury sells organic meat & seafood online. Their main communication channels with customers are via the website, their mailing lists and PR efforts. Their look and tone was scattered and needed to be more focused.
Taking inspiration from butcher shops of the past, the visual language of a butcher stamp on the packaging, clean white tile, marble, light wood and the butcher green was used to make a look that tied together no matter what was presented.
Click through rates of email offers increased by the first new email sent out.