Self-portrait "Lürzers Archive" portfolio magazine




Sun, 04/12/2015 - 16:24


Åsk Dabitch Wäppling

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Seeking new work and freelance in Amsterdam in 1998 and 1999 I wanted a portfolio that would be memorable as well as a piece that I could leave with any agencies that I interviewed at.


I made physical Lürzer's Archive magazine with all of my work in it and illustrated a self-portrait of myself on the cover. The table of contents was my C.V.


The magazine concept was so appreciated that I kept it up, just updating the contents and re-printing a new one each year. There was even a vol.2 in 2003 when I was looking for work with copywriter Erik Rolf, with a portrait of us both on the cover.

Smarter than Lund, cooler than Lisbeth

Paul Marsden, Consumer Psychologist at London College of Fashion