Challenge

Baby, a social and networking club for creatives in Amsterdam wanted to attract people to the club in the evenings for socializing and networking.

Solution

We created a series of monthly conceptual dinners. We included actors invited to the event that would add to the ambience. Each dinner was different from the others, making it a must-attend event where volume levels still encouraged socializing.

Result

The dinners became a popular fixture in the Amsterdam scene. This particular invite was for the 2.4 children party, where comfort food like stampot was served, and a real-life granny sat in the corner, knitting, while grandpa was drinking gin and singing.

Completion
1999
Architects
Party-Sluts (Åsk Wäppling, David Bell, Jan-Dirk Bouw)
Project Category
Clients
Baby - creative social club

Baby, a social and networking club for creatives in Amsterdam wanted to attract people to the club in the evenings for socializing and networking.