Challenge

There's always a challenge in attracting people who may never have heard about Adland, to Adland. And to quickly describe what the site really is to a person who works or aims to work in advertising.

Solution

A parody of the Absolut bottle campaign, but with a water cooler bottle instead sums up what the site really is.

Result

Available as a .pdf on the site, it was downloaded over 10,000 times and hung in offices worldwide.

Completion
2003
Architects
Åsk Wäppling, Jane Goldman
Project Category
Clients
Adland ® - https://adland.tv

There's always a challenge in attracting people who may never have heard about Adland, to Adland.