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Absolut Adland

There's always a challenge in attracting people who may never have heard about Adland, to Adland.

  • Clients
    Adland ® - https://adland.tv
  • Completion
    2003
  • Project Category
  • Architects
    Åsk Wäppling, Jane Goldman

Challenge

There's always a challenge in attracting people who may never have heard about Adland, to Adland. And to quickly describe what the site really is to a person who works or aims to work in advertising.

Solution

A parody of the Absolut bottle campaign, but with a water cooler bottle instead sums up what the site really is.

Result

Available as a .pdf on the site, it was downloaded over 10,000 times and hung in offices worldwide.