Challenge

The Fanclub wanted people to notice the homeless in Malmö. With $0 budget. While people were busy playing Gowalla and 4square on their phones.

Solution

Since I knew how to hack both Gowalla & 4Square's geo-location, we spent an evening at the agency making check-in spots for homeless peoples "homes". Benches, parks and bus stops.

Result

The media impact was worth approx $365,000, reaching 1.1 million people in Sweden, it was covered on national and local news, on the radio and in newspapers.

 

Completion
2011
Architects
Åsk Dabitch
Project Category
Clients
The Fanclub and Aluma

The Fan Club wanted people to notice the homeless in Malmö. With $0 budget. While people were busy playing gowalla and 4square on their phones.