Challenge

Seeking new work and freelance in Amsterdam in 1998 and 1999 I wanted a portfolio that would be memorable as well as a piece that I could leave with any agencies that I interviewed at.

Solution

I made physical Lürzer's Archive magazine with all of my work in it and illustrated a self-portrait of myself on the cover. The table of contents was my C.V.

Result

The magazine concept was so appreciated that I kept it up, just updating the contents and re-printing a new one each year. There was even a vol.2 in 2003 when I was looking for work with copywriter Erik Rolf, with a portrait of us both on the cover.

Later, this idea got "Badlanded" as a creative team in Denmark had the same concept when they were looking for work.

Completion
1999
Architects
Åsk Wäppling
Project Category
Clients
Myself

Seeking new work and freelance in Amsterdam in 1998 and 1999 I wanted a portfolio that would be memorable as well as a piece that I could leave with any agencies that I interviewed at.