Constantly creating & redesigning Adland
I bored all my friends talking about advertising all the time. I obsessed with ads. I wanted to share ad knowledge with other ad geeks.
I built a website - from the servers and up - to collect ads, share ad news, and to talk about ads with like-minded people. It serves both as a water cooler gossip site, advice for students and news source. It began 1996 and is still going. I've created the trademarked name, red TV logo and several test-card inspired website themes.
Greensbury - a good life leads to a good life
Greensbury sells organic meat & seafood online. Their main communication channels with customers are via the website, their mailing lists and PR efforts. Their look and tone was scattered and needed to be more focused.
Taking inspiration from butcher shops of the past, the visual language of a butcher stamp on packaging, clean white tile, marble, light wood and the butcher green was used to make a look that tied together no matter what was presented.
Aluma Social Welfare - putting homeless people on the digital map
The Fanclub wanted people to notice the homeless in Malmö. With $0 budget. While people were busy playing Gowalla and 4square on their phones.