I bored all my friends talking about advertising all the time. I obsessed with ads. I wanted to share ad knowledge with other ad geeks.
I built a website - from the servers and up - to collect ads, share ad news, and to talk about ads with like-minded people. It serves both as a water cooler gossip site, advice for students and news source. It began 1996 and is still going. I've created the trademarked name, red TV logo and several test-card inspired website themes.