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Carlsberg - beer as art - in night clubs

Challenge

With Carlsberg expanding their beer family, each brewmaster acts as an artist crafting a new style beer. Yet night clubbing kids still order "Just a Carlsberg" because the Brewmasters Collection is overlooked when going out.

 

Solution

Treat the beer itself as the art it is. With microscopic imaging of each style beer, hung as giant works of art in bars & night clubs. The Ale, the IPA, the stout, each beer looks quite different up really really close.

 

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Project 10 - May issue

Challenge

Steve Price of PlanBStudio asked for a bit to be published in Project10 Newspaper (May issue)

Solution

I naturally went straight to telling a disembodied head joke with images from advertising. Because of course I did.

Result

In the end, everything goes to Hitler. This actually worked out great with the next spread created by someone else.

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Absolut Adland

Challenge

There's always a challenge in attracting people who may never have heard about Adland, to Adland. And to quickly describe what the site really is to a person who works or aims to work in advertising.

Solution

A parody of the Absolut bottle campaign, but with a water cooler bottle instead sums up what the site really is.

Result

Available as a .pdf on the site, it was downloaded over 10,000 times and hung in offices worldwide.

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2.4 Children Dinner Party

Challenge

Baby, a social and networking club for creatives in Amsterdam wanted to attract people to the club in the evenings for socializing and networking.

Solution

We created a series of monthly conceptual dinners. We included actors invited to the event that would add to the ambience. Each dinner was different from the others, making it a must-attend event where volume levels still encouraged socializing.