Resumé Magazine, the "Campaign" of Sweden if you will, found Kidsleepy's rant about Nike's "Dream Crazy" campaign and reported on the similarity to "Think Different".
"The Cannes Lion-winning campaign is accused of being a stolen idea" they write and continue;
In a reflective op-ed after the Cannes Lions, he criticizes Nike's campaign by focusing his attention on the campaign "Think different / Here's to the crazy ones" that TBWA / Chiat / Day brought to Apple in 1997 with several famous historical personalities such as Martin Luther King Jr. and Gandhi.
Kidsleepy concludes his op-ed by asking whether the jury actually knows their advertising history, which you can read in full here: Is Cannes festival of creativity really awarding best creative?
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