Åsk has worked as an art director for even longer than she has been the CEO and founder of the original advertising site: adland.tv. She has an intuitive grasp of not only how advertising should be rolled out, but as an art director, she understands what makes a concept work. Her work is conceptual, she is a great creative, a fast thinker, and could rival chess players with her intuitive grasp of "what's next." There are many people who pretend to understand online advertising and social media. Most are charlatans. But Åsk is the real deal and has been for a while. 

Åsk's peerless judgment and eye for an idea has turned Adland the Commercial Archive into a must-see website for all advertising creatives.

I first worked with Åsk when adland.tv was a Customer of my Team at Rackspace Hosting. What made her a pleasure to work with was that she would do her own research about her hosting needs, ask intelligent questions and was fully prepared to implement our recommendations or explain why we should implement hers. One of the great things to deal with, was when Åsk had a problem, it was usually interesting or difficult because if it was a routine issue or something that could be researched, she would have already solved it! We all took it as a great personal loss when Åsk moved her hosting to away from us.

There are few people as passionate and idealistic when it comes to advertising as Åsk. Her wry sense of humour and sarcastic digs at the industry where she makes her living is entertaining and accurate. Commercial Archive has become a true resource for anybody interested in advertising. Åsk did Web 2.0 long before anybody knew what that was.