Techdirt notes that we're offline and write "Adland Shuts Down After Web Host Complies With Bullshit DMCA Notice" on Fri, Sep 27th 2019.
Why in the world indeed.
To be clear: This. Is. Bullshit. The DMCA notice calls out the hosting of the commercial from well over a decade ago, but the entire point of Adland is to archive and comment upon advertisements. This is squarely fair use. As is the use of the Bridgestone name and identifiers in the context of what Adland does. Not to mention that the entire point of ads is to get them seen. Sending a takedown notice to anyone distributing what is apparently an award-winning ad makes zero sense.
As for the host, they really should know better. It's also odd to see the host demand the entire domain be removed from its services, rather than the specific content alleged to be infringing. Why in the world should Adland have to totally go over one DMCA complaint?