Mountain House - print campaign

When there is a pandemic and you're eating freeze-dried meals, you may find that you suddenly have a campaign idea. At least we did, so we approached Mountain House with a storied history of providing MRE's for the armed forces back in the 70's. They are also big with campers, as well as people who plan for long-term emergencies. Since we're sick of the "we're all in this together" messaging and are desperately in need of a laugh right now, we decided to make these funny.

Art Direction: Åsk Wäppling
Copy: Evan brown

Art Direction wise I decided to lift the seventies retro look of the logo, and bring it as a frame to the lomo-fied images.