Ad Buzz, a Canadian ad news site created by a group of ambitious ad youngsters took note of "The World’s Very First Advertising Blog"

Adland. Where ad critics, lovers, grunts and ranters go to keep up with all types of happenings in the commercial industry. Over 90,000 members and 45,000 archived commercials strong- only one person to thank.

From a very simple, spontaneous birth in 1996, founder Åsk Wäppling (@dabitch) has spearheaded Adland’s exponential growth over a decade and a half. Working as an Art Director in Malmo, Sweden, she has been able to amass (among many other things) the world’s largest Super Bowl commercial collection in the world.

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“In 2000 we restructured with RSS feeds, user logins and a nice fat database to become a user generated advertising community, or a blog, or both depending on who you ask. This makes us the world’s very first advertising blog. We still think it’s just Adland mind you.”

Being the first-to-market means something. In this case, it means Åsk has been following, sharing, curating, collecting, and commenting on the global advertising scene for a very long time. It means she knows a thing or two about the industry, which is why so many people have chosen to become members and participate. Hats off to the core team for being able to juggle day jobs and simultaneously create a meaningful community of ad enthusiasts!