Caffeinegoddess found ads for Garfield the movie on bananas when she went shopping the other day.

"This is nothing new. The Milk Board was putting "Got Milk" stickers on bananas years ago. But it seems a bit odd to put ads for this movie on the banana peels. My first thought was that they were trying to target the kids who might have banana in or with their morning cereal. But then the more I thought about it, it's really targeting the parents more, since most kids get the banana already peeled, especially if it's going in their cereal."
As far as cool advertising space goes, I like the idea of new advertising spaces, but I think this execution is lacking. Kids do like stickers though, and bananas, so maybe that was the whole idea here.