advertising - Dabitch.net

Why is modern advertising so bland?

public – 4 min read

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A lot of people are asking themselves this, and many experienced ad people are blaming DEI, or the need to be "safe" and not offend, but that doesn't explain abrasive brand voices like Tampax on Twitter

Dec 9, 2022

Supermarket wars

public – 2 min read

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The other day I saw a forum post where a British bloke asked whether Swedes had a "snob" supermarket like they do in the UK. He was trying to describe the Tesco phenomenon and wondered if Swedes had something similar.

Sep 5, 2022

Mountain House - print campaign

public – 1 min read

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When there is a pandemic and you're eating freeze-dried meals, you may find that you suddenly have a campaign idea.

Sep 9, 2020

A fun side-project as we self-isolate

public – 1 min read

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I had a lot of fun designing the "Joy of pandemic cooking" cover today.

Mar 11, 2020

Brown&Red Business Card and logo

public – 1 min read

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Brown&Red is a new kind of ad agency.

Jul 1, 2018

Absolut Adland

public – 1 min read

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There's always a challenge in attracting people who may never have heard about Adland, to Adland.

Jul 1, 2018

Carlsberg - Not our beer

public – 1 min read

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At Saatchi and Saatchi, Copenhagen I conceived of this crazy idea for Carlsberg together with Lars Busekist.

Jul 1, 2017

The case with Kanye West Power Music Video Marco Brambilla

public – 1 min read

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I don't understand why people must rip adland's ads. Someone needs to explain this to me.

Aug 5, 2010

Can't talk now, busy having these tweets bronzed.

public – 1 min read

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There were many brilliant people that tutored us at the SCA back in the day, the two that really made their permanent impression on me were Dave Trott and Paul Arden

Mar 18, 2010

That Shiny Suds commercial, and the Adverve sexism show

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While I was off busy celebrating "jul", episode 11 of the advercast went live. In it, we spoke about breeder bingo, salaries, bitchiness, sex and sexism and I've already summed up my thoughts here.

Jan 27, 2010

Hoaxvertising: when a story is faked, is the ad still good?

public – 3 min read

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Have you seen Duval Guillaume’s latest ad for Alfa Romeo yet? In it, they show a filmed story of how they lower a poster

Dec 30, 2009

2.4 Children Dinner Party

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Baby, a social and networking club for creatives in Amsterdam wanted to attract people to the club in the evenings for socializing and networking.

Jul 1, 2003