Supermarket wars
The other day I saw a forum post where a British bloke asked whether Swedes had a "snob" supermarket like they do in the UK. He was trying to describe the Tesco phenomenon and wondered if Swedes had something similar.
Mountain House - print campaign
When there is a pandemic and you're eating freeze-dried meals, you may find that you suddenly have a campaign idea. At least we did, so we approached Mountain House with a storied history of providing MRE's for...
A fun side-project as we self-isolate
I had a lot of fun designing the "Joy of pandemic cooking" cover today.
Absolut Adland
There's always a challenge in attracting people who may never have heard about Adland, to Adland.
Carlsberg - Not our beer
At Saatchi and Saatchi, Copenhagen I conceived of this crazy idea for Carlsberg together with Lars Busekist.
Can't talk now, busy having these tweets bronzed.
There were many brilliant people that tutored us at the SCA back in the day, the two that really made their permanent impression on me were Dave Trott and Paul Arden
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