
Supermarket wars
The other day I saw a forum post where a British bloke asked whether Swedes had a "snob" supermarket like they do in the UK. He was trying to describe the Tesco phenomenon and wondered if Swedes had something similar.
The other day I saw a forum post where a British bloke asked whether Swedes had a "snob" supermarket like they do in the UK. He was trying to describe the Tesco phenomenon and wondered if Swedes had something similar.
When there is a pandemic and you're eating freeze-dried meals, you may find that you suddenly have a campaign idea. At least we did, so we approached Mountain House with a storied history of providing MRE's for...
I had a lot of fun designing the "Joy of pandemic cooking" cover today.
There's always a challenge in attracting people who may never have heard about Adland, to Adland.
At Saatchi and Saatchi, Copenhagen I conceived of this crazy idea for Carlsberg together with Lars Busekist.
There were many brilliant people that tutored us at the SCA back in the day, the two that really made their permanent impression on me were Dave Trott and Paul Arden
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