Men are behind most ad-related blogs, but there are some exceptions: Boston-based freelance copywriter Jane Goldman runs Cup of Java (, and Copenhagen, Denmark-based freelance art director Åsk Wäppling operates Adland ( Like many bloggers, they keep their identities somewhat a mystery. “People don’t know who I am and it’s cool,” says Wäppling, 32. “But they think I’m a guy, and that gets annoying.”

“You could talk to 30 people about one campaign and they could all have different opinions,” says Goldman, 27. “In that respect [a blog] is a good sounding board, and having a little bit of anonymity isn’t a bad thing.”

This article originally ran in Billboard, written by Mindy Charski  "Copyright 2005 VNU Business Media, Inc. All Rights Reserved Date: 07/03/2005 Publication: Billboard"

It can now be found at Adweek, here: