Telia Minicall - Har varit på semester...[Swedish TV]

For those unfamiliar with Sweden's prisons, this man stands outside of Kumla - our "Alcatraz", returning a call to a business partner. He apologizes for the delay, claims he was "on vacation", and says it was "quiet and relaxing".

agency: Drömfabriken Stockholm
Creative Director: Mikael Malmborg
Creative Director: Johan Jäger
Creative: Åsk Wäppling