So by now you've probably heard that Adland is back, it's just not run by me.
To quote snippets from Adage, which announced that Adland is now owned and operated by marketing media company Marketecture in April;
Ari Paparo, CEO of Marketecture, jumped at the chance to keep the machine running.
“There’s no better inspiration than seeing what’s been done over the last 30-plus years,” Paparo told Ad Age.
Wäppling will not be involved in AdLand’s operations going forward. The financial terms of the acquisition were not disclosed.
“I’m glad that AdLand is in Marketecture’s more than capable hands,” said Wäppling in a press statement. “And I can’t wait to see where it goes from here.”
Paparo wants the new AdLand to stay focused on highlighting creative, with the goal of publishing multiple new ads per week; commentary, which Wäppling often included in her posts, will not be included.
I for one think all of this is great! I do wish Ari and the Marketecture crew the best in their expansion where they are now also manning the creative commercial "digital museum" of sorts. I also think its wise of them to not spend time reviewing the ads like I often did, that became a difficult and time-consuming chore.
So go here to submit your ads, and do subscribe to the new Adland newsletters. Support them by subscribing now, and stick with them as they try out their business models, unlike me they won't be doing it for free like a crazy person. There are expenses involved (don't I know it!) so if they decide to go ad-supported or charge a small fee for the archives, do stick with them. The world's longest running advertising archive is an idea that should keep going, regardless of who runs it.
This way, the museum of ads lives on - as it should.
Advertising might just be a 30-second blip on tv, but it launches pop culture that we repeat for decades. Where's the beef? Whassup? Saying "Aaron Burr" with your mouth full of peanut butter. It takes a licking but keeps on ticking! Our collective advertising history deserves a home in Adland, so keep supporting it.
Thank you.
