At Saatchi and Saatchi, Copenhagen I conceived of this crazy idea for Carlsberg together with Lars Busekist. The director Stein Leikanger, who had cemented his reputation as the king of Nordic slapstick, seemed the obvious choice for making this skit about labels refusing to stay glued on a competitors beer come to life.
Nashville. A city in the middle of an American state which is deeply conservative, where "everyone" prays to Dolly Parton, drinks whiskey, and owns a cowboy hat, a few guns, as well as real cowboy boots. Right? Or?
