Challenge
There's always a challenge in attracting people who may never have heard about Adland, to Adland. And to quickly describe what the site really is to a person who works or aims to work in advertising.
Solution
A parody of the Absolut bottle campaign, but with a water cooler bottle instead sums up what the site really is.
Result
Available as a high-res .pdf on the site, it was downloaded over 50,000 times in 2003, and was hung in advertising offices worldwide.
