art direction - Dabitch.net

Mountain House - print campaign

public – 1 min read

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When there is a pandemic and you're eating freeze-dried meals, you may find that you suddenly have a campaign idea.

Sep 9, 2020

Adland : the never-ending project

public – 7 min read

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I bored all my friends talking about advertising all the time. I am obsessed with ads. I wanted to share ad knowledge with other ad geeks.

Jun 30, 2020

Book cover "A-sides & B-sides"

public – 1 min read

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Mr Brown needed a book cover for his short story collection, where every story used the title from a song.

Jul 1, 2018

Brown&Red Business Card and logo

public – 1 min read

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Brown&Red is a new kind of ad agency.

Jul 1, 2018

Carlsberg - Not our beer

public – 1 min read

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At Saatchi and Saatchi, Copenhagen I conceived of this crazy idea for Carlsberg together with Lars Busekist.

Jul 1, 2017

Book cover "New Roman Times"

public – 1 min read

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Mr Brown wrote a book based on the album by Camper Van Beethoven, a concept album set in a surreal alternative universe in which the United States is split up into separate, hostile countries.

Jul 1, 2017

Aluma Social Welfare - putting homeless people on the digital map

public – 1 min read

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The Fan Club wanted people to notice the homeless in Malmö. With $0 budget. While people were busy playing gowalla and 4square on their phones.

Jul 1, 2016

Carlsberg - beer as art - in night clubs

public – 2 min read

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Campaign for Carlsberg craft beers ca 2003

Jun 30, 2012

Self-portrait "Lürzers Archive" portfolio magazine

public – 1 min read

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Seeking new work and freelance in Amsterdam in 1998 and 1999 I wanted a portfolio that would be memorable as well as a piece that I could leave with any agencies that I interviewed at.

Jul 1, 2010

Soundscape Condor party Cannes 1999 - Religion

public – 2 min read

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Soundscape and Condor Cannes party 1999 - Religion is opium. Religion, faith and Gods frequent Cannes during each festival, so why not make them feel at home?

Dec 5, 2005

Massive Music and Condor party - Cannes 2000 - Politics

public – 3 min read

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Decoration ranged from fake Sun-style headlines, thousands of ballons, actual dirty money to buy drinks with.

Dec 5, 2005

Douwe Egbert “Winter Gloed”

public – 1 min read

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This poster sold “Winter Gloed” (gloed as in amber/glow – heat) by showing the warm red packaging in a snowy scene during the day

Jul 1, 2000