art direction

Mountain House - print campaign

When there is a pandemic and you're eating freeze-dried meals, you may find that you suddenly have a campaign idea. At least we did, so we a

art direction
Dabitch

Adland: the never-ending project

I bored all my friends talking about advertising all the time. I am obsessed with ads. I wanted to share ad knowledge with other ad geeks.

portfolio
Dabitch

Book cover "New Roman Times"

Mr Brown wrote a book based on the album by Camper Van Beethoven, a concept album set in a surreal alternative universe in which the United States is split up into separate, hostile countries.

portfolio
Dabitch

Carlsberg - Not our beer

At Saatchi and Saatchi, Copenhagen I conceived of this crazy idea for Carlsberg together with Lars Busekist.

advertising
Dabitch

Aluma Social Welfare - putting homeless people on the digital map

The Fan Club wanted people to notice the homeless in Malmö. With $0 budget. While people were busy playing gowalla and 4square on their phones.

portfolio
Dabitch

Carlsberg - beer as art - in night clubs

Campaign for Carlsberg craft beers ca 2003

art direction
Dabitch

Self-portrait "Lürzers Archive" portfolio magazine

Seeking new work and freelance in Amsterdam in 1998 and 1999 I wanted a portfolio that would be memorable as well as a piece that I could leave with any agencies that I interviewed at.

illustration
Dabitch

Douwe Egbert “Winter Gloed”

This poster sold “Winter Gloed” (gloed as in amber/glow – heat) by showing the warm red packaging in a snowy scene during the day

portfolio
Dabitch