art direction

When there is a pandemic and you're eating freeze-dried meals, you may find that you suddenly have a campaign idea.

I bored all my friends talking about advertising all the time. I am obsessed with ads. I wanted to share ad knowledge with other ad geeks.

Mr Brown needed a book cover for his short story collection, where every story used the title from a song.

Brown&Red is a new kind of ad agency.

At Saatchi and Saatchi, Copenhagen I conceived of this crazy idea for Carlsberg together with Lars Busekist.

Mr Brown wrote a book based on the album by Camper Van Beethoven, a concept album set in a surreal alternative universe in which the United States is split up into separate, hostile countries.

The Fan Club wanted people to notice the homeless in Malmö. With $0 budget. While people were busy playing gowalla and 4square on their phones.

Campaign for Carlsberg craft beers ca 2003

Seeking new work and freelance in Amsterdam in 1998 and 1999 I wanted a portfolio that would be memorable as well as a piece that I could leave with any agencies that I interviewed at.

Campaign for Marcel@Amsterdam tattooing: At Least Tattoos are permanent. Marcel wanted to be famous. He had inked famous people,

Soundscape and Condor Cannes party 1999 - Religion is opium. Religion, faith and Gods frequent Cannes during each festival, so why not make them feel at home?

Decoration ranged from fake Sun-style headlines, thousands of ballons, actual dirty money to buy drinks with.