Carlsberg - Not our beer

At Saatchi and Saatchi, Copenhagen I conceived of this crazy idea for Carlsberg together with Lars Busekist. The director Stein Leikanger, who had cemented his reputation as the king of Nordic slapstick, seemed the obvious choice for making this skit about labels refusing to stay glued on a competitors beer come to life.


Dabitch

Dabitch

Founder of adland®, sweetheart hell-raiser, tired of writing bios.