At Saatchi and Saatchi, Copenhagen I conceived of this crazy idea for Carlsberg together with Lars Busekist. The director Stein Leikanger, who had cemented his reputation as the king of Nordic slapstick, seemed the obvious choice for making this skit about labels refusing to stay glued on a competitors beer come to life.
Carlsberg - Not our beer
At Saatchi and Saatchi, Copenhagen I conceived of this crazy idea for Carlsberg together with Lars Busekist.
Jul 1, 2017
—
1 min read
Published by
You might also like
Why is modern advertising so bland?
public
–
4 min read
–
A lot of people are asking themselves this, and many experienced ad people are blaming DEI, or the need to be "safe" and not offend, but that doesn't explain abrasive brand voices like Tampax on Twitter
Supermarket wars
public
–
2 min read
–
The other day I saw a forum post where a British bloke asked whether Swedes had a "snob" supermarket like they do in the UK. He was trying to describe the Tesco phenomenon and wondered if Swedes had something similar.
Mountain House - print campaign
public
–
1 min read
–
When there is a pandemic and you're eating freeze-dried meals, you may find that you suddenly have a campaign idea.