Baby, a social and networking club for creatives in Amsterdam wanted to attract people to the club in the evenings for socializing and networking.

An evening of home-made food, like Dutch classic "stamppot", spiked tea cocktails and family fun was arranged. There were doilies everywhere, the man who played "Dad" got drunk on genever and sang opera, the woman who played "Mom" knitted all night while listening to the young-uns troubles. Much fun was had, and Baby creative club members felt close, like siblings, after they left the dinner party.