Pretty much as soon as pleaserobme.com appeared it was tweeted around like wildfire (and blogged a lot) by everyone who saw it and, apparently, had never thought of this angle before.
Back in 2006, the magazine "Internetworld" listed the top ten best designs and functions of the web that year, and pointed to Adland as an example. "At the advertising blog Adland they use tags to categorize the commercials that are uploaded"