Trevligt värre, här har man inbjudits till att sitta i juryn på Gyllene hästen, minsann. Åka tåg upp till Falun och kolla på prisvärd lokal reklam hela dagen, så roligt kan man också ha det!
Det var både roligt och jobbigt. Jobbigt för att det alltid kommer någon kategori där två kampanjer är så bra att de båda slåss om förstaplatsen. Vi hade faktiskt långa diskussioner om en hel del, och beslöt oss för att idén var alltid den tyngst vägande biten. Hantverket är också viktigt, ord och bild och helheten.
Det fanns dessutom en kategori för ungra kreatörer; Gyllene Fölet. Det hade jag jättekul med, var glatt överraskad av hur många kul kreativa idéer som fanns här.
Trevliga kollegor i juryn, och dessutom vänner genom den numera nedlagda reklamsajten Bold, var Fredrik Olsson @lordfredruk, Per Torberger @pellet och Borlänges egna Deeped Strandh, @deeped
...."Ok, you are hereby dubbed to the copyqueen of this project while I go sort something green to wear." were the last words between me and Jane Goldman a.k.a caffeinegoddess, as I stayed up late to sort out a Starbucksfied theme for Adland, knowing that she'd deliver the perfect press release to cement the prank. It was even said on a public Facebook wall. Man, we're like so discreet people.
In the middle of the night here (ie; after midnight! So it was April 1) the release went up: Adland joins Starbucks Digital Network, while the site turned green and coffee-stained, and I went to get a few hours of shuteye.
screenshot of adland the day of prank
I then spent the entire day receiving high-fives and happy congrats from dear friends, colleagues and PR-contacts, feeling increasingly guilty and having a very hard time keeping a straight face. Some who caught on decided to play the straight guy to my gag, and spread the news even further by tweeting large congrats! Thanks!
The day continued, I spent most of it posting fake news with a completely straight face, and feeling increasingly guilty for foolin' friends. :) I'm not very good at this.
Quick note about my mom. She's evil , and I mean that in the best way possible. April 1 is a day when things are never quite right in our house. One year, she had gotten up in the middle of the night and set every clock in house back two hours. The wristwatches, the kitchen wall clock, the alarm clock. In the morning dad rushed off to work, believing he was running late... and a while later he phoned home. "Honey..." he said, sounding very perplexed "I'm here at the office, and it's so strange, but nobody is here ...." Then it dawned on him.
So as the world was falling for this, I wondered if she'd see it. Around three PM she phoned, word had spread, and she asked what was going on. "Have a look at the site, there's a press release you can read" I said, barely able to contain my giggles. She went silent as she was reading for a while. "Oh honey, this is a terrific opportunity for you, how long has this been in the works.. Why haven't you said anything, I can't believe you let them mess with your TV logo like that ....... [beat]...gaspWhat date is it?"
Gotcha! EPIC! I have never once managed to pull one on her but for a brief moment there she was going for it. WIN!
Quite pleased with myself I was getting ready to pull the prank down, trying to write a proper closure post for the prank during the afternoon energy-dip, when all of a sudden @adland received a tweet from @stephengillett, The Business & Technology Leader, CIO & EVP, Digital Ventures at Starbucks. My jaw dropped, I screendumped and shrieked "Is this for REAL!?" over the adlist mailinglist before it dawned on me, and then giggly adlisters came back with "No, it's the "yahright" part of the email that gives it away. Man, he got me back!
Both @adambrotman and @stephengillett told me that the release has reached Starbucks and Gillett even got a page about it, as some over at Starbucks were worried I actually was a content provider who broke embargo they were good sports and pretty amused, even tweeting my "Gotcha" and prank-post on to their followers. Gillette offered to a Starbucks-card when I said I owed everyone I might have stressed out a chilling Chai Tea, but we don't actually have a Starbucks here (yet), so I declined. :)
April Fools: No we're not part of Starbucks Digital Network was now way easy to write, and I could finally remove the straight face I'd been wearing all day. exhale Oh, and I finally got my little red TV logo back on twitter and Adland, I had missed it so.
To everyone I had fooled, thanks for being good sports - I owe you all a chilling chai tea. Or a beer, whichever comes first. Except YOU, mom. To you I say "HA HA, that's for moving my bed to the opposite side of the room while I was sleeping in it when I was 5 and confusing the hell out of me. GOT YOU BACK!". HAHA!
Thanks to Digital PR for the summary posting about my prank too.
In an article in Dagens Media (archive link) Henrik Widell sums up what happened when Google declared a Sloggi underwear billboard to be pornographic material.
Åsk Wäppling, who runs the advertising blog Adland.tv has been banned by Google's Adsense - for showing Sloggi advertising
Topics in the article:
Google
Yes, apparently Google thinks we serve our readers porn. I can't help but laugh, says Åsk Wäppling.
What happened - in a blog post, Åsk Wäppling published a picture from a Sloggi campaign to exemplify sexist advertising. Then she got an email from Google that the image violated Adsense's policy. She was given a certain tired time to remove the picture.
They sent the message to a Google account that I don't use as often so I saw it too late and now they have blocked my account. It's financially noticeable, but at the same time, I think Google is more trouble than they are worth. Now I have given the advertising space to the City Mission instead.
How do you view Google's behavior?
I think that if someone now made it difficult to go to my blog to look at the picture and then make their decision without even having read the text, it feels pretty strange. At the same time, Google's ads appear on sites with far worse content.
And this is not the first time Adland.tv gets its account suspended - but last time it was Adland.tv's Paypal account that was blocked for similar reasons.
This means that I can't write about sexist advertising on my blog. You may think that both Google and Paypal are a bit of American puritans.
I don't understand why people must rip adland's ads. Someone needs to explain this to me.
I was up rather late last night waiting for a film that I had been informed I would get as soon as the embargo was over. It was the Kanye West video, created by video artist Marco Brambilla. It's like a moving painting, as Kanye had seen his earlier trippy work the civilization elevator video installation, and wanted to do something like that. So I knew it would be good and hung around my inbox waiting to pounce. As soon as it arrived I posted and tweeted it -Kanye West - POWER (teaser) - Premieres tonight on MTV. Twitter went down with a screaming failwhale, and I went to bed.
This morning I awaken to see in google searches that my video (the adland TV watermark is seen in two in this screenshot) is all over the web, but not a link to adland anywhere in sight. However if you click those youtube links - example - you'll find "This video contains content from UMG, who has blocked it on copyright grounds."
Why? Because it's their stuff and they get to decide who gets to play with it.
I don't understand why people must rip the files, post it to youtube and then embed it on their blog, when they can forego that ripping step and just embed it on their blog like I'm doing right now check this out. I (as in Adland) have permission to host that file, you (and youtube) do not. Really, is this so hard to grasp? Plus it pisses me off, I could have read a fairy-tale for my daughter instead of hanging around that inbox, patiently waiting up late to share some news as a service to you. Give adland the link-love for fucks sake, hard work goes into it.
Radostar.com, the online design community celebrates its one year anniversary at the Salone del Mobile 2010 in Milan - where it was launched a year ago.
Iconic Swiss watch brand Rado introduced the online design community platform Radostar.com a year ago at Salone del Mobile in Milan.
The radostar.com site has been created for young creatives and aims to be their modern online destination.
With exciting design content and many social networking features, radostar.com offers a new digital platform to young design talents.
One of the main features of radostar.com is the ability to give its members exposure by allowing them to publish work - not only to their peers but also to potential employers. The site also allows creatives to discuss ideas and share their thoughts.
To celebrate radostar.com’s first birthday, an event worthy of this innovative community will be held at the Salone del Mobile in Zona Tortona. At Magna Pars, creative workshops will take place under guidance of international designers.
This was the press release as I was invited to be one of the designers exhibiting at Zona Tortona, Milan.
Seeking new work and freelance in Amsterdam in 1998 and 1999 I wanted a portfolio that would be memorable as well as a piece that I could leave with any agencies that I interviewed at.
Solution
I made physical Lürzer's Archive magazine with all of my work in it and illustrated a self-portrait of myself on the cover. The table of contents was my C.V.
Result
The magazine concept was so appreciated that I kept it up, just updating the contents and re-printing a new one each year. There was even a vol.2 in 2003 when I was looking for work with copywriter Erik Rolf, with a portrait of us both on the cover.
