No eggshells anymore - Jaguar backlash is steam being let off.
The pushback is partly because this concept is tired, the design is ugly, and none of it is really new or mould-breaking at all.
6 min read
advertising
About advertising
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Why is modern advertising so bland?
A lot of people are asking themselves this, and many experienced ad people are blaming DEI, or the need to be "safe" and not offend, but that doesn't explain abrasive brand voices like Tampax on Twitter
4 min read
advertising
public
Supermarket wars
The other day I saw a forum post where a British bloke asked whether Swedes had a "snob" supermarket like they do in the UK. He was trying to describe the Tesco phenomenon and wondered if Swedes had something similar.
2 min read
art direction
public
Mountain House - print campaign
When there is a pandemic and you're eating freeze-dried meals, you may find that you suddenly have a campaign idea.
1 min read
advertising
public
A fun side-project as we self-isolate
I had a lot of fun designing the "Joy of pandemic cooking" cover today.
1 min read
portfolio
public
Absolut Adland
There's always a challenge in attracting people who may never have heard about Adland, to Adland.
1 min read
advertising
public
Brown&Red Business Card and logo
Brown&Red is a new kind of ad agency.
1 min read
post
public
The case with Kanye West Power Music Video Marco Brambilla
I don't understand why people must rip adland's ads. Someone needs to explain this to me.
1 min read
social media
public
Can't talk now, busy having these tweets bronzed.
There were many brilliant people that tutored us at the SCA back in the day, the two that really made their permanent impression on me were Dave Trott and Paul Arden
1 min read
post
public
That Shiny Suds commercial, and the Adverve sexism show
While I was off busy celebrating "jul", episode 11 of the advercast went live. In it, we spoke about breeder bingo, salaries, bitchiness, sex and sexism and I've already summed up my thoughts here.
1 min read
advertising
public
Hoaxvertising: when a story is faked, is the ad still good?
Have you seen Duval Guillaume’s latest ad for Alfa Romeo yet? In it, they show a filmed story of how they lower a poster
3 min read
post
public
I almost got in trouble with the reclamecommissie?
I just learned that I may have been in trouble with the "reclamecommissie" in the Netherlands.
1 min read