Dabitch.net - Everything is so random there must be a pattern

Hi, I'm Åsk, I'm a geeky creative director. Here I share whatever is on my mind and the occasional script.

Dabitch.net - Everything is so random there must be a pattern

Rescuing a 100 year old apartment with reclaimed wood

Rescuing a 100 year old apartment with reclaimed wood

Correcting the mistakes of poor 70s and 80s renovations in a 100-year-old apartment. New electric wiring and bakelite switches added. All baseboards were changed for a uniform and era-correct baseboards. Wallpapers from the 1950s and 1930s were added to complete the look.

Correcting the mistakes of poor 70s and 80s renovations in a now more than a 100-year-old apartment, using reclaimed wood from the same era.

New electric wiring and bakelite switches added. All baseboards were changed for a uniform and era-correct baseboards. Wallpapers from the 1950s and 1930s were added to complete the look.

All original doors were rescued from decades of poor paint jobs, and carefully both oiled and painted again. Same with the doorways, where the original windows had been hidden underneath wood planks. Floors were salvaged from under bad linoleum and whitewashed to give a brighter look. In the kitchens on each floor, the floorboards were so damaged only a new floor was the option. On the bottom floor kitchen, recycled Merbau was used, and in the upstairs former kitchen, oiled mahogany.

To allow for sunlight to illuminate the staircase between the floors, a window was installed instead of a wall, allowing for a great deep closet space at the end of the stairs. All stair wood was from Genbyg.dk, a place that salvages items from buildings, allowing us to have a pure mahogany bannister from the same era as the apartment. Basically, the project was to add back what had been stolen, including the correct era stucco in each room.

Brown&Red Business Card and logo

Brown&Red Business Card and logo

Brown&Red is a new kind of ad agency.
When others see the world in black and white, we see it in brown and red. To remind people of the name, our business card and logo is is the colours brown and red. A very simple set of cards where red@brownandred has their information text in red, while "brown" has their information in brown.

Client: Brown&Red

Book cover "A-sides & B-sides"

Book cover "A-sides & B-sides"

Mr Brown needed a book cover for his short story collection, where every story used the title from a song. A-sides & B-sides.

I took inspiration from classic label Blue Note's most widely used typefaces, brass headphone and a well-thumbed record collection, to show what the book contains. Many musings set to music. Each book purchase actually pays me, as per our contract so I hope it sells well.

Absolut Adland

Absolut Adland

Challenge

There's always a challenge in attracting people who may never have heard about Adland, to Adland. And to quickly describe what the site really is to a person who works or aims to work in advertising.

Solution

A parody of the Absolut bottle campaign, but with a water cooler bottle instead sums up what the site really is.

Result

Available as a high-res .pdf on the site, it was downloaded over 50,000 times in 2003, and was hung in advertising offices worldwide.

"absolut Adland"

Book cover "New Roman Times"

Book cover "New Roman Times"

Challenge

Mr Brown wrote a book New Roman Times, based on the album by Camper Van Beethoven, a concept-album set in a surreal alternative universe in which the United States is split up into separate, hostile countries.

Solution

Since the base of the story lies in the civil war between Texas and California, and a commentary on the red state/blue state political division that exists in the United States, its represented as a game of tic-tac-toe in a stalemate.

Additionally, wild posters in New York and Los Angeles teased the new book. Photos were posted on Camper Van Beethovens own site.

Result

The tic-tac-toe with states communicates the book's civil war idea even to potential readers who have not heard the album.

Carlsberg - Not our beer

Carlsberg - Not our beer

At Saatchi and Saatchi, Copenhagen I conceived of this crazy idea for Carlsberg together with Lars Busekist. The director Stein Leikanger, who had cemented his reputation as the king of Nordic slapstick, seemed the obvious choice for making this skit about labels refusing to stay glued on a competitors beer come to life.

Resumé : Åsk Wäppling - Reklamvärldens outsider / the Outsider of the advertising world

Resumé : Åsk Wäppling - Reklamvärldens outsider / the Outsider of the advertising world

"In Resume's weekend interview, freelance art director Åsk Wäppling talks about his constant admiration for the power of advertising, exclusion in the advertising industry and his life project Adland."

--


"I Resumés helgintervju berättar frilansande art directorn Åsk Wäppling om sin konstanta beundran för reklamens kraft, utanförskap i reklambranschen och sitt livsprojekt Adland." 
 

Artikeln finns här på Resumé och under denna länk arkiverat
 

1977 in Raleigh, North Carolina. A five-year-old Åsk Wäppling records a band to his grandmother Aina on the other side of the Atlantic. During the recording, something catches her attention. In the middle of her story, she stops to sing along to the advertising jingle that is being played on the TV behind her. Many children are fascinated early by the countless advertising jingles that spin around the ether. For most people, fascination stops and hypnosis breaks down as you get older. For Åsk Wäppling, that period has never occurred. 35 years later, she is still childish by the power of advertising. Since childhood, she has jumped off buses to foot advertising, focused on advertising breaks during movies and spent her overseas holidays in front of the TV in search of good advertising examples. - There are probably many in the industry who have design or writing as their major interest. Advertising comes first and serves as a means to keep up with what you want and also get paid well. You do art or short story writing in your spare time instead. For me, it's always been the advertising itself that is the most interesting

---

1977 i Raleigh, North Carolina. En femårig Åsk Wäppling spelar in ett band till sin mormor Aina på andra sidan Atlanten. Under inspelningen är det något som fångar hennes uppmärksamhet. Mitt i sin berättelse stannar hon upp för att sjunga med i den reklamjingel som spelas upp på TV:n bakom henne.

Många barn fascineras tidigt av de otaliga reklamjinglar som snurrar runt ute i etern. För de allra flesta stannar fascinationen och hypnosen bryts när man blir äldre. För Åsk Wäppling har den perioden aldrig infunnit sig. 35 år senare är hon fortfarande barnsligt betagen av kraften i reklam. Sen barnsben har hon hoppat av bussar för att fota reklam, fokuserat på reklampauserna under filmer och spenderat sina utlandssemestrar framför TV:n i jakt på bra reklamexempel.

– Det är nog många i branschen som har formgivning eller skrivande som sitt stora intresse. Reklamen kommer först i andrahand och fungerar som ett medel till att få hålla på med det man vill och dessutom få bra betalt. Konst eller novellskrivande håller man på med på fritiden istället. För mig har det alltid varit reklamen i sig som är det intressanta

When you crashed your EDS instance, restart and you can't connect via SSH

When you crashed your EDS instance, restart and you can't connect via SSH

Let's say you did something kinda not-so-smart and you rebooted your EDS instance, and for some reason, it restarts, but won't let you in via SSH, or worse... It simply will not restart.

Yeah, I've done that. More than once too. We are all idiots when we're tired.

Pop over to your amazon GUI thingamabob, and detach that eds from your crashed (and stopped) instance. That would be listed under "volumes" in their lovely control panel page there.

Start some other temporary server, and attach this EDS to it. Oh, make sure it's Ubuntu or some other yummy *nix flavour because I can't help you in windows.

Once the other server is started and has the instance attached, mount it. You will probably have to find it first. Here's your new best friend: blkid

/dev/sda1: LABEL="cloudimg-rootfs" UUID="44ca5ce8-7504-45ee-a634-be52fdceb901" TYPE="ext3"
/dev/sdh: LABEL="uec-rootfs" UUID="f9fc3b3b-94aa-4a67-827c-c24941303aa8" SEC_TYPE="ext2" TYPE="ext3"


Lookie! Crashed instances eds volume of the root partition is there, woop woop! Now mount that baby!

Make the directory first, else you'll feel like a right fool later looking at "/vol does not exist"

sudo mkdir -m 000 /vol

Then add it to fstab & link the eds to that new directory you made

echo "/dev/sdh /vol auto noatime 0 0" | sudo tee -a /etc/fstab

Then finally: mount /vol

Now you can dig around and find the files you need to fix in that broken root partition. Or just save what you need into a new server. Have fun.

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