art direction

This poster sold “Winter Gloed” (gloed as in amber/glow – heat) by showing the warm red packaging in a snowy scene during the day

For those not familiar with Sweden's prisons, this man is standing outside of Kumla - our "Alcatraz&

This boy does not want to work during the weekend. No way. Nuh-uh. Nope. Ad agency: Drömfabriken Stockholm Creative Director

agency: Drömfabriken Stockholm copy CD: mikael malmborg artCD: Johan Jäger "idéspruta": Åsk Wäppling (skrev kampanjen) This campaign is